One Day. Three Energies.
£40bn+
UK Takeaway size. Source: Mintel, 2025–2026.
£262BN
UK Wellness Market Opportunity..
8.4%
UK Wellness Market Growth, 2019-24.
The Opportunity
One day. Three energies. Which do you need today?
RISE. ALIGN. Return.
Choose your ritual.
Opportunity
Everyday wellness is fragmented across food, drinks and supplements.
behaviour shift
Consumers increasingly choose products around how they want to feel.
natural fit
One simple system connecting what you eat, drink and take each day.
The Concept
One Philosophy. three pillars.
Everything we create is built around the same intention: To help you
RETURN to yourself,
ALIGN with your day, or
RISE with steady energy.
Ingredients and ancient wisdom, reimagined for modern life through one simple product architecture that connects what you eat, drink and take each day, based on the energy you need most.
ONE METHOD.
THREE FORMATS.
Bowls
Layered grains, lentils, vegetables, chutneys and crunch. Bright, balanced and built for the working day.
Rolls
Warm spelt flatbreads rolled with protein, greens and pickle. The everyday hand-held.
Parathas
Freshly layered parathas reimagined with seasonal sides, yoghurt and achar. A new take on tradition.
One Ritual. Three Teas.
RISE · ALIGN · RETURN
Three botanical blends, curated around the different energies we move through each day.
Each tea brings together seven botanicals selected according to traditional Ayurvedic principles, including their warming, cooling and balancing qualities.
Our blends are designed to make that wisdom simple: start with how you feel, then choose the ritual that fits.
LAUNCHING IN OCTOBER
RISE
A bright botanical blend.
A ritual for energy, vitality & momentum.
Wake the body. Rise.
ALIGN
A refreshing botanical blend.
A ritual for clarity, balance & composure.
Cool the heat. Find your centre.
RETURN
A warming botanical blend.
A ritual for stillness, ease & grounding.
Return to yourself. Breathe.
ONE
RITUAL.
THREE
GUMMIES.
Our RISE, ALIGN and RETURN gummies are a new way to bring your daily ritual with you.
Each gummy is curated around three botanicals drawn from the core ingredients of our teas, paired with a carefully selected vitamin or mineral.
LAUNCHING IN NOVEMBER
OUR HERITAGE
Ancient roots. Modern table.
The seed of Amma & Atta was planted many years ago, watching dough being kneaded, rolled and flipped. Spices and herbs carefully selected. A small ritual, repeated every day.
The name holds the story. Amma means mother, Atta is the flour worked between her hands. Two words that carry a way of cooking and nurturing shaped by patience, balance, and care.
Ayurveda brings ancient wisdom into the modern day, guiding our use of functional ingredients and preparation methods.
PULL UP A CHAIR
Every plate composed, never assembled.
PASS A PLATE
Flavour-rich without heaviness.
BRING A FRIEND
When shared at the table.
The Roots
This is where the rhythm begins.
Every dish starts with the same intention: to nourish the body, nurture the spirit, and carry the feeling of home into the working day.
Why AMMA & ATTA
THREE Pillars. ONE SYSTEM.
The Food
Indian food, reimagined for the modern day.
The Drinks
A shift towards more intentional, botanical and everyday drinking rituals.
The Gummies
A shift towards simpler, more intuitive everyday supplementation. (Nov launch)
Location
Calm
in the
City
A calm, grounding space in a high-energy location, designed for balance, nourishment and repeat daily use.
The Team
Commercial
rigour.
Ayurvedic
depth.
AMMA & ATTA is led by a founder who brings together commercial discipline with a trained understanding of Ayurveda, supported by senior advisors with experience across itsu, Roti King, YO! Sushi, Pizza Pilgrims and Farmer J. It is a combination that makes the brand both possible and rare.
Simone Hundle
Founder & CEO
Simone Hundle
Founder & CEO
Founder Simone brings over twenty-five years of finance experience, including senior roles at JPMorgan and Citi, alongside formal training in Holistic Healing and Ayurvedic Lifestyle & Nutrition. She combines commercial rigour with holistic insight, helping AMMA & ATTA grow as a scalable business while staying true to its soul-nourishing mission.
Ganan Kanagathurai
Strategic Advisor
Founder and owner of Roti King, the cult Malaysian street food concept, and former Chief Executive of itsu, the Asian-inspired multi-site fast-casual and grocery business across the UK and Europe. Advises the founders on hospitality, operations, strategy and scale.
Amir Mousavi
Culinary Director
Founder of Good Food Studio, a hospitality consultancy specialising in mobilising restaurant projects with precision, creativity and commercial focus. Previous concepts include Island Poké, Mighty Slice, Dabba Drop, Basilico and Galeta.
Kieran Sherlock
Property Director
Property Director at YO! Sushi for twelve years, growing from seven to around one hundred sites across the UK and internationally, and at Pizza Pilgrims for ten years, from two to thirty sites. Now Partner and Property Director at Imbiba, with site acquisitions for Farmer J, Vagabond Wine, House of Gods, Abacus Ark and 1Rebel.
Harinder Hundle
Non-Executive Advisor
British-born of Punjabi heritage, Harinder brings deep roots in the London business community and a lifelong connection to the food and culture at the heart of AMMA & ATTA. His childhood memory of his mother’s parathas is, quite literally, where this brand began.
Investor Table
Pull up
a chair.
Join our
circle.
By invitation. Our table always has space for one more.
AMMA & ATTA began with a simple idea: that what we eat, drink and practise each day can help us find our way back to balance.
Inspired by the ancient wisdom of Ayurveda and rooted in the warmth and generosity of Indian culture, we have translated that philosophy into one simple system for modern life.
RISE. ALIGN. RETURN.
Three energies connecting our food, botanical teas and everyday wellness rituals, so you can choose what you need, when you need it.
Our first kitchen opens at Market Halls Canary Wharf in October, alongside the launch of our botanical teas, with gummies following in November.
Come find your energy.
